Profile
- Position: Lead Data Strategist
- Employer: IBM
Biography
Mara Pometti is Lead Data Strategist at IBM. She uses design to define AI business solutions and reveal overlooked insights hidden in companies’ data. Mara finds herself at the intersection of the technical and business realms, acting as a translator who bridges these two worlds through data design. Throughout her journey, she has been adopting design as an approach to explore data and craft it into new content, such as AI tools, data-driven strategies, or visual narratives showing the business impact of AI and Machine Learning models. As a polymath sitting at the intersection of data science, data journalism and design, Mara is pursuing a profession as a data strategist, which aims to bring together strategy, design, and storytelling in the context of AI.
